What the Internet looks like today is something its creators never dreamed of. Users have a feeling of omnipotence, but in the new era of Web 3.0, the Internet should become even more technologically advanced, more secure, and more individual. And it will change not only for the user but also for businesses from modern platforms, like https://www.playamo.com/de, to more old-fashioned companies. The new Internet era means new rules for business and new digital markets. How entrepreneurs will have to transform to Web 3.0 and why will they benefit from it?
What Is Web 3.0 and What Is Its Value
In the early days of the Internet, users had a limited set of actions with its content. Web 1.0 consisted of static web pages stored on servers. The user could get the news, read email and that was it. Over time, clumsy online banking and commerce were added, but in a reduced form. Interactive functions appeared, but the users had no opportunities for creativity.
Web 1.0 was replaced by Web 2.0: where we are now. Thanks to advances in technology, Web pages have become interactive. But more importantly, users can now create and add content. This is the key difference between Web 2.0 and 1.0. Apps and social networks are appearing, and data about users are being actively collected: this information is becoming a source of business monetization. The business itself has received a lot of convenient and effective channels of communication with the audience thanks to Web 2.0.
Web 3.0 is the Internet of the future. There is no precise definition for it yet, but there is an understanding of what principles underpin it. Firstly, it is decentralization: the mass of information, which forms the World Wide Web, will not be stored on single servers any more. It has to be distributed among users. Through this decision, the possibility of control or censorship is reduced, so the Internet becomes more open.
Second, Web 3.0 is inextricably linked to artificial intelligence and machine learning. Technology will become smarter and will gradually recognize information in the same way that humans do. Not by clumsily following a set script, but by making sense of it. For example, they will identify fake news or reviews, helping to make the Internet more transparent. Or a search query will be answered not just by pages with a given phrase, but by pages that are relevant to a specific user according to his or her preferences.
The Internet that exists now, Web 2.0, is tied to the major platforms and literally subordinate to them. They dictate their rules, use traffic and user data to make money, and control the business. Companies are forced to bring 1st-party data (consumer information collected by the business itself) to large platforms in order to build different models of communication with their own users or to attract new ones.
At the same time, the business does not understand what is going on inside the platforms and how they work with data. And users lose control over personal information. Because of the insecurity of personal data and its repeated leaks, platforms regularly receive lawsuits and multimillion-dollar fines. The problem is so serious that it has already led to the development of an entire industry of software to protect personal data. With Web 3.0, this is set to change.
How Businesses Are Changing With Web 3.0 and Winning
Users are migrating from large platforms to less centralized and more transparent projects emerging as part of the Web 3.0 formation. There, people can develop themselves as creators of content and some value, build new services and protect their data. They are attracted to security and new opportunities that are not constrained by dictatorial platforms.
Businesses previously focused on large platforms are forced to migrate behind users in order not to lose contact with them and maintain the value chain. And with that, it has to change all its business processes: not to put the personal data of its audience on platforms, but to develop according to the principles of transparency and openness.
This looks complicated, but has a huge advantage for business: it begins to interact directly with its consumers. The intermediary in the form of a platform disappears, and company-buyer communication becomes short, transparent and clear.
In terms of how the platform handles user data, it’s not your content, but the platform’s. At any time, the platform can ban the account or delete it, and you lose everything.
Decentralized platforms, the new Web 3.0 projects, are very different approaches. The platform itself poses no risk to the entrepreneur or to the customer; the user provides his data directly to the business.
In Web 3.0, the rights to content and personal information belong only to its creator, so the conditional seller in a social network is protected: he is not afraid that tomorrow his account will suddenly disappear.