If you have a shipping fleet as part of your business, you will no doubt know that there are times when your trucks or vans are just sitting there idle in your parking lot or are out on the roads with unsatisfactory-sized loads. Both these scenarios are costing your business money, and there are ways you can get around this to ensure that your fleet is making the most profitable journeys every time. Whether this is optimising your routes (through the use of telematics – iCompario offers a great comparison tool), investing in more efficient trucks or by looking to incentives your customers. Read on to find out 3 way to boost profits.
#1 Encourage customers to accept deliveries on specified days
You could make sure that your fleet vehicles deliver to one specific area daily rather than schedule deliveries in a haphazard fashion. This will save on fuel consumption and wear and tear of your vehicles.
The best way you can get your customers to adhere to this new idea that you are putting in place is to either charge them a premium shipping cost on the days your drivers will be going out of their way to make the delivery or provide them with a discount if they choose to opt for your specified day.
#2 Provide incentives for your customers to buy in bulk
As you will be delivering items to customers anyway regardless of quantity, it would be far more profitable for your business if you were to deliver a large amount rather than a small shipment. To get your customers to increase their shipments, you will probably have to offer them a discount whether it is in price, shipment costs, or the addition of quality company swag items for them or their employees to enjoy.
In fact, custom swag items can come in many different forms, from hats and clothing to bags, rucksacks, and tech and sports accessories. For your company to benefit the most from this free giveaway, you should ensure that every piece of swag that is provided has your business logo or name. This is so it will act as a form of advertising for your business, as your brand name is likely to be seen by more people.
#3 Ensure as much of your load space is filled on every trip
Of course, in addition, you should ensure that your trucks and vans are used to their fullest. You should, therefore, have deliveries to drop off on the way to your furthest shipment and then some on the way back to your depot.
By putting into action the first point on this list, you stand a good chance of having some control over this specific scenario; however, there is another way you can be in control, which is to use a load board-facilitated website.
Looking for additional shipping work can be easy if you know where to look. Although some loads that are advertised on a load board are for small quantities, others are for much larger truck loads. This means that you can gauge the jobs that your fleet can cope with and select accordingly.
There are many ways in which you can make sure that each tank of fuel is earning as much income for your business as possible. There is, of course, going to be some organization involved – but once the new routine has settled in, you will find that it becomes second nature, and your customers will love the knowledge that their orders will always turn up exactly when you said they would.